For almost 20 years, MacWilliams Sanders Communication has worked with candidates, foundations, labor unions, socially-responsible businesses and issue campaigns. We provide integrated campaign management to maximize results. We work with our clients to develop innovative strategies that engage people, produce media that moves people, and place advertising that connects with people. The outcome: effective campaigns and smart media that help our clients win.


Founding Partner

Matthew works out of our Amherst, Massachusetts bunker we fondly call “Ice Station Zebra.” He founded MSC nearly twenty years ago and has built it into one of the leading strategic media firms for candidates, initiatives, unions, causes, foundations, and progressive organizations in the United States.

Under Matthew’s leadership, MSC has won campaigns in more than 35 states, and has received over 110 national advertising and communications awards. Prior to founding the firm, Matthew authored and then updated the original series of campaign “how to” manuals for the DNC, served as Deputy Campaign Manager for Walter Mondale for President, and published the Polling Report. Campaigns & Elections Magazine dubbed him a “Media Wizard” for his work on winning campaigns during the 1994 elections – that, as you might remember, were not so kind to some Democrats who did not have the good fortune of working with Matthew. Since then, he has continued to innovate and lead the firm in developing and applying new, cutting-edge media solutions to help our clients win.


Partner & Creative Director

During his sixteen years at the firm, Don has developed, produced, and edited more political, initiative and advocacy advertising than any other creative director in politics. His film, video and digital media work has won awards from the Houston International Film Festival, Chicago InterCom, Columbus International Film and Video Festival, American CINE Awards, Media and Methods Magazine and the American Bar Association. Rooted in the belief that creativity is the best used when directed towards our clients' needs and message, Don’s skills and knowledge continue to create memorable and effective media year after year.


Edward Erikson
Partner; Communication and Media Strategy

Edward helps handcraft and execute winning communication strategies that integrate social, earned and paid media across all platforms to engage and mobilize target audiences for MSE clients – including federal, state and local politicians and issue advocates in North America and Europe.

Good communication means meeting your audience on their own turf and in their own words. Edward helps design and analyze focus group research for clients across the United States, developing winning frames and messages for their campaigns and educational work.

His work has been featured in CNN, Politico, Huffington Post, TechPresident, Bill Moyers and others. He received his MA in Communication, Culture and Technology from Georgetown University. For press inquiries or business opportunities email him at or call 202-887-9201 x3

Artwork thanks to Allegra MacWilliams.